Standardisation vs. Personalisation
نویسنده
چکیده
Although intranets are well-established organisational information environments, employees often complain that their intranets do not help them in their daily activities, and, as a consequent, the technology is left under-utilised. The reason typically assumed, by managers and scholars alike, is that the intranets are too wild and ill structured, and the medicine prescribed is thus tighter management control. In this empirical study, initiated by management in a large international company, we examined the use of and the attitudes towards the organisation’s intranet. Though the respondents’ testimonies seem to be in line with existing literature, we argue this is only a superficial pattern. When the informants’ statements are not accepted as facts but instead critically questioned to reveal the underlying beliefs and attitudes that the statements are reflections of, a deeper understanding is uncovered. The critical interpretation of the empirical data reported in this paper suggests a different reason, where the individual views and customised services that come from more personalised information provision is what vitalises the corporate intranet. In the concluding discussion we hypothesise that corporate portals might be the technology that balances both management and endusers needs.
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تاریخ انتشار 2002